Austro is Som Livre's electronic music label
Austro`s concept comes from nature and Greek mythology. Som Livre`s electronic music label is related to the south wind and carries the energy, the rhythm and the references of the places where it passes by to the next destinations. The clouds formed by this wind are always full of vibrations. When they touch each other, they create constant, original and remarkable beats.
Austro Music was launched in September 2016, with the purpose of strengthening the Brazilian electronic music scene, since it is growing and expanding at an international level. The business used in the United States and Europe is being adapted to the Brazilian reality. The label contemplates many electronic music styles and has signed with Elekfantz, WAO, D.I.B and Naza Brothers. Besides these very strong Brazilian artists, Austro is also willing to place new talents in the global market.
“Electronic music is one of the most promising genres in the world. It has grown exponentially and became more relevant in recent years, but there is still a lot to explore here In Brazil. Som Livre understands Brazilian market and the idea is to value national artists and productions and to bring here the best international artists and music of this segment. We chose people who truly understand the subject to conduce the label”, said Orlando Rodrigues, Austro Music coordinator and A&R.
DJ and producer Leo Janeiro, who is one of the most respected names in the industry, is consultant for Austro, label that operates in three fronts: casting - signing with relevant artists -; licensing national and international content; and events, which is based on partnerships with companies that are references in business and curatorship.
“The label contributes to electronic music development in the country. The idea is to revolutionize and organize the national market, showing electronic music to big crowds”, explains Leo Janeiro, who is related to Austro since the beginning of the label, helping with partnerships and artists contacts.
Among Austro main releases you can find Gui Boratto`s greatest success album, “Axé Acapella`s” remixes (Maria Gadú`s single that had its remakes “exploding” dance floors around the world), and Elekfantz track “Blush”, which was indicated as “Track of the Year” on Rio Music Conference 2017 Prize and was remixed by the phenomenon Vintage Culture and Gui Boratto. The traditional compilation “Summer Eletrohits”, which presents the biggest electronic music successes at the moment, is another product launched by Austro in digital stores and platforms. The 2017 edition was the first one released by the label and it has reached the 1st position in iTunes Store music ranking.
The company is focused on plural artists and new talents and it acts like a portal full of possibilities to small DJs and producers to develop their talent. Among newcomers who launched their music on the label are: Joe Kinni, Dakar (a DJ and producer from São Paulo) and Bhaskar - Alok`s twin brother - a huge success worldwide.
“We are looking for artists who interact with different kinds of audience, who have global vision on electronic music scene. We are looking for producers that are generating content. We have signed with names that are already references, but we are also looking for people who produce quality music at home, for example”, said Orlando.
Besides having quality electronic music as its brand, Austro`s lifestyle mixes night with urban ambiance and nature. In order to transmit this message through the brand, the label made a partnership with Bicicleta Sem Freio, two Brazilian illustrators, who build Austro visual identity.
About the artists
Daniel Kuhnen and Leo Piovezani are the electronic music duo known as Elekfantz, who formed in Brazil in 2011. They used to play together in a Blues band in the beginning of the 90ths, when they become friends and today both of them are traveling the world together spreading their indie sound around. Leo is a musician since he was 15 years old. He sings, composes and works as a professional drummer. Daniel was created inside the “Temple” of electronic music in South America – that`s how we call Warung Beach Club. They are responsible for huge hits such as “Diggin` On You” and “She Knows”, both part of the album “Dark Tales & Love Songs”. They won the Rio Music Conference prize in 2014 as “Best Track”. On the same year they won the “Best Live Performance” prize, repeating it on 2017.
Victor Costa, known as WAO, is a young DJ and producer who has accumulated great experience in the international market. In a short period of time, he not only released music on the biggest labels worldwide, such as Revealed and Spinnin, but he was also responsible for remixing officially some of the biggest artists in the world, such as Snoop Dogg and Shakira. Nowadays his tracks are played by big DJs on the game, like Martin Garrix, David Guetta, Hardwell, Dimitri Vegas & Like Mike and others. In 2015, after playing in Portugal, Sweden, Russia and Porto Rico, WAO become resident in one of the biggest paints parties in the world: Life in Color Festival by SFX, at Privilege Ibiza.
The DJ and Producer D.I.B was born in Porto Alegre, Rio Grande do Sul, and started to produce when he was 13. In 2015, his music “Death Pit” attracted big artists’ significant attention: Blasterjaxx played the track at Tomorrowland Belgium and the DJ and producer Deorro asked him personally to launch the track at his label “Panda Funk”. Nowadays, at the age of 16, D.I.B is receiving big supports, being one of the most promising artists in the industry.
In Press Porter Novelli – Austro Music Press
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